AI-Powered Phishing Simulation and Security Training

Baited is an AI-powered phishing simulation and social-engineering defense platform designed to help organizations identify human-layer vulnerabilities before attackers exploit them. Built in Lugano, Switzerland, the platform combines cutting-edge generative AI with OSINT-driven intelligence to create highly realistic phishing campaigns that mimic the tactics used by actual cybercriminals.

The system enables security teams to launch tailored, multi-channel phishing simulations — including email, SMS, and credential-harvesting landing pages — that adapt to the organization’s environment and workforce. AI models generate personalized lures using publicly available information, replicating sophisticated adversarial tradecraft and exposing real-world weaknesses in user behavior.

Baited provides detailed reporting and actionable analytics that break down campaign performance, highlight individual and team-based risk, and surface root-cause insights. The platform maps who clicked, opened, submitted data, or reported suspicious messages, enabling targeted training and measurable improvement over time.

Key capabilities include hyper-realistic templates, OSINT-tailored attack generation, granular dashboards, automated training workflows, and compliance-aligned reporting.